Social Media Success Story

  

                                                        Fancy Like Applebee's? 

                       (source: https://www.nrn.com/casual-dining/dine-brands-reports-tough-quarter-applebee-s)

Social media is one of the most instrumental tools of marketing in today’s economy. Companies now have the advantage of their product promotion spreading across source to source and creating a viral conversation. Companies also have the advantage of placing their products online as well. Creating a duality between online and in store shopping. 

There are types of crucial marketing strategies companies utilize to get their productivity well received.

  (source:online-shop-logo.jpg (680×363) (creativewebmall.com))

Examples of six websites that are commonly known are Facebook ,Instagram ,snapchat ,Twitter, Link in, and Pinterest. This has also created more job opportunities for inspiring campaign managers. A social media campaign manager is someone who fulfills the role of customer feedback on social media, creating web addresses and even finding sources to collaborate with which will most often than not be social media influencers to make a brand deal with.

(source: uPoCcgwhSByxh1CKNrDc_EARN_Framework_png (1000×1000)

The fans buy these brand deal products because their favorite influencers promoted it. However the consumer then becomes a regular to the company and they start to promote and share the product to their friends and family on their own social media sources. Friends and family will trust what they are promoting further more because they can get a truthful opinion out of the consumer which then creates a viral chain effect. 

The Song "fancy like" by Walker Hayes first created a social media frenzy and the app Tik Tok. Many creators were making the song into a dance challenge at first. Creating the song to go viral.

                                                          ( source : https://m.youtube.com/watch?v=E08puACaHf )

The song mentions a  "Yeah, we fancy like Applebee's on a date night Got that Bourbon Street steak with the Oreo shake Get some whipped cream on the top too Two straws, one check, girl, I got you". This then sparked another Tik Tok frenzy, where creators started to show off their Applebee's date nights.                                                 (source: https://vm.tiktok.com/ZMRC3whct/) 

                              (source: thedailymeal.com)        

Applebee's saw this as a marketing opportunity and made a meal and deal. out of it. New at Applebee's you can order the Bourbon Street Steak and Oreo shake (on the side of course) for $2.99. Why is this a deal? Well Applebee's had discontinued their classic Oreo milkshake for quite sometime. When the song made buzz  the beloved shake swarmed back the the Applebee's hive for limited time. This created nostalgia for costumers. 

                         (source: Applebee's Neighborhood Grill + Bar - Your Local Restaurant (applebees.com)

 To get the attention of customers of each age range Applebee’s had decided to market their date night campaign to spread across each platform including a commercial that can play on both social media and television.

                                                                         (source: https://youtu.be/0D7hawTDmJk )

To get the attention of customers of each age range Applebeehad decided to market their date night campaign to spread across each platform including a commercial that can play on both social media and television as well as air time on the radio. This made the brand deal between Walker Haye's and Applebee's a whole lot sweeter.