Kirsten comm tech
Monday, November 8, 2021
Gluten free podcast
Monday, October 4, 2021
Photography self introduction
09/28/21
I love to hike and explore so I was captured an image of me climbing the wall of an abandoned building.
09/24/21
My favorite event of the year is the Big E, and my favorite hobby is collecting squishmallows. The combination of the two made for a very successful night
Sunday, October 3, 2021
Photography dog
09/17/21
Curious dog looks over the window at a mail truck passing by. He spectates the daily life of the human world.
10/02/21
Beloved pet snuggles with human after a long day of barking. The human had a long day of work and they unwind together.
photograph landscape
09/28/21
Abandoned jail house turned museum overlooks the New England sky as the tourist take in the history and life that ones lived upon the jail house.
09/28/21
The New England skyline looks smoky and gloomy on a cold fall day. Hikers take the photo in the 40 degree weather while admiring the scenery.
photography of another person
10/01/21
Very interested pupil studies his enthusiasm of art as he researches his next art project. He is debating against two pieces of pictures on which one to draw.
10/01/21 Young soccer player practices his soccer skills in local park. He is very excited for his upcoming home game and is trying to better his athleticism.
Friday, September 17, 2021
Social Media Success Story
Fancy Like Applebee's?
(source: https://www.nrn.com/casual-dining/dine-brands-reports-tough-quarter-applebee-s)
Social media is one of the most instrumental tools of marketing in today’s economy. Companies now have the advantage of their product promotion spreading across source to source and creating a viral conversation. Companies also have the advantage of placing their products online as well. Creating a duality between online and in store shopping.
The fans buy these brand deal products because their favorite influencers promoted it. However the consumer then becomes a regular to the company and they start to promote and share the product to their friends and family on their own social media sources. Friends and family will trust what they are promoting further more because they can get a truthful opinion out of the consumer which then creates a viral chain effect.

( source : https://m.youtube.com/watch?v=E08puACaHf )
The song mentions a "Yeah, we fancy like Applebee's on a date night Got that Bourbon Street steak with the Oreo shake Get some whipped cream on the top too Two straws, one check, girl, I got you". This then sparked another Tik Tok frenzy, where creators started to show off their Applebee's date nights. (source: https://vm.tiktok.com/ZMRC3whct/)
(source: thedailymeal.com)
Applebee's saw this as a marketing opportunity and made a meal and deal. out of it. New at Applebee's you can order the Bourbon Street Steak and Oreo shake (on the side of course) for $2.99. Why is this a deal? Well Applebee's had discontinued their classic Oreo milkshake for quite sometime. When the song made buzz the beloved shake swarmed back the the Applebee's hive for limited time. This created nostalgia for costumers.
(source: Applebee's Neighborhood Grill + Bar - Your Local Restaurant (applebees.com)
To get the attention of customers of each age range Applebee’s had decided to market their date night campaign to spread across each platform including a commercial that can play on both social media and television.
(source: https://youtu.be/0D7hawTDmJk )
To get the attention of customers of each age range Applebeehad decided to market their date night campaign to spread across each platform including a commercial that can play on both social media and television as well as air time on the radio. This made the brand deal between Walker Haye's and Applebee's a whole lot sweeter.
An Introduction to me
Kirsten Burek
Hi Everyone my name is Kirsten Burek, and I am a first year at Westfield State University. I am a communications major with a focus in journalism. Along with being apart of Westfield State I am also apart of the Honors society and hopefully soon the Student Honors Advisory Council. As well as a DJ for the schools radio station WSKB, and am apart of the Perch Mentor Club. I work two jobs the first being a CSA for Walgreens as well as a Tour Guide for Westfield state. I love music primarily classic rock, and I love concerts! (pictured above is me at the Greta Van Fleet concert). I will talk you ear off about, music, film and fashion. The most happy part of my life is my dog Lucky.
Gluten free podcast
*cue music 30 seconds K: Hello, everybody and welcome to the first episode of Kirsten’s conversations im Kirsten and today we have a s...
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*cue music 30 seconds K: Hello, everybody and welcome to the first episode of Kirsten’s conversations im Kirsten and today we have a s...